Your website is more than just a series of content blocks that reflect your branding and product information. It’s about creating a cohesive experience for the user. It considers how text interacts with visuals and how the journey is continued from social media to your website. It looks at usability and accessibility. It tries to tie everything into a cohesive and structured digital strategy.
Your design is finalised, and your development is completed. If you are happy with how it looks, feels and represents your brand, it’s time to go live!
It will take a few tweaks here and there to get it to where you want, and your first attempt at marketing will teach you a lot. But the most important lesson is that the site isn’t just a brochure you print and distribute. Your website is a canvas upon which you can change elements, build new strategies and create unique content.
It is a canvas upon which you can rebuild, add, edit and manage the message to make the website better and more productive.